Inside Asprey: Luxury by Royal Appointment

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Technology Documentary hosted by Jim Carter, published by ITV in 2014 - English narration

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Inside Asprey: Luxury by Royal Appointment Inside Asprey gains exclusive access into an extraordinary world where unique, luxury British goods have been made and sold to some of the world’s wealthiest people for more than two centuries. Situated on one of London’s most prestigious streets and spread over five Georgian town houses, Asprey has been jewellers to the Royal family since Queen Victoria’s reign. For the first time Asprey allows cameras inside and beyond its immaculate shop floor, revealing just what it takes to attract the richest people on the planet. The programme follows the fortunes of the staff, the store and its customers as Asprey strives to keep a traditional business alive in the modern world.’ From a £55,000 ‘gorilla’ safe to a £2.4 million rare diamond ring, the items found on display in Asprey show a business far removed from the trend for mass production, which believes the super-rich will still pay for hand-fashioned British products. The programme meets some of Asprey’s clientele, including Samuel L Jackson, whose desire for the finest quality along with a personalised service means that they are willing to pay an extremely high premium to buy into the brand.