Our Kids - What's the Cost?

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Sociopolitical Documentary hosted by Jonny Maitland, published by ITV in 2015 - English narration

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Image: Our-Kids-What-s-the-Cost-Cover.jpg

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Our Kids - What's the Cost? In the last twelve years the cost of raising a child has increased by over 60% - twice the rate of inflation. With the average cost of taking a child through university to age 21 now a staggering £229,251, the financial strain on new parents has never been higher. A survey by ITV Tonight and parenting website Netmums has revealed that 80% of parents are having to make cutbacks to make ends meet, potentially putting a strain on their family life. Reporter Jonny Maitland went to meet the families preparing for a new baby, and those who’ve had to find new ways to afford the best start in life for their children. Tonight asks: what can parents do to bring down the costs? And is it any wonder: the costs begin before the baby has even arrived. In general parents spend around £1000 preparing for their newborn. Jonny Maitland spoke to mum to be Amy who has already spent around £3,000 on cots, baby grows, Moses baskets, a pram, bedding…the list goes on.


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  • Video Codec: x264 CABAC High@L4.1
  • Video Bitrate: 3197 Kbps
  • Video Aspect Ratio: 1280 x 720
  • Video Resolution: 1.778 (16:9)
  • Audio Codec: AAC LC
  • Audio: English
  • Audio Bitrate: 160 kb/s VBR 48 KHz
  • Audio Channels: Stereo 2
  • Run-Time: 25mins
  • Framerate: 25 fps
  • Number of Parts: 1
  • Container Mp4
  • Part Size: 555 MB
  • Source: HDTV
  • Encoded by: Harry65

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