Our Brand is Crisis

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Sociopolitical Documentary published by Others in 2005 - English, Spanish Multilanguage narration

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Image: Our-Brand-is-Crisis-Cover.jpg

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"We must own crisis and we must brand crisis." So says advertising consultant Tad Devine in this insightful documentary. Rachel Boynton's excellent, probing documentary goes behind-the-scenes to show the manipulation and orchestration that is involved in big-time political campaigning. OUR BRAND IS CRISIS follows members of the consulting firm of Greenberg Carville Shrum to Bolivia, where they have been hired to help controversial candidate Gonzalo "Goni" Sanchez de Lozada reclaim the presidency. With only a few weeks left before the election, consultants Jeremy Rosner, Stan Greenberg, and James Carville work their magic, softening Goni's liberal image and shaping his message to appeal to the masses. In his typically audacious fashion, Carville delivers some of the film's most unforgettable quips. Meanwhile, the unemployment situation is threatening to spark a full-fledged national riot, raising the stakes even higher. Boynton's film is edited at a brisk, taut pace, adding drama to the already tense proceedings. An insightful after-the-fact interview with Rosner provides even greater context for the horrific situation that unfolded a year later and which, in fact, opens the film with a bang. Enlightening, engaging, and thought provoking, OUR BRAND IS CRISIS is a vital, profound work of nonfiction cinema.

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Video Codec: XviD
Video Bitrate: 1606 kbps
Video Resolution: 704x400
Video Aspect Ratio: 1.760:1
Audio Codec: AC3
Audio Bitrate: 192kb/s CBR 48000 Hz
Audio Languages: Mixed English & Spanish
RunTime Per Part: 86 mins
Number Of Parts: 1
Part Size: 1120MB
Subtitles: English(embedded)/Portuguese
Ripped by: Dentje

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